Updated: Jun 9
Improving your positioning on Booking.com is crucial to increase the visibility of your property and, consequently, your bookings. Here are some useful tips based on two articles I read from Future Interactive and Hotelnet.
Geographical Proximity: Booking.com displays properties based on the location searched by the user. While you can't influence this aspect, it's important to be aware that your property will only appear in searches relevant to your location.
Good Reputation: Positive reviews and a high rating score can significantly improve your positioning on Booking.com. Strive to enhance your services and treatments to receive positive reviews from your guests.
Maintain Your Booking.com Profile: Complete your property's profile with high-resolution photos, detailed descriptions, and a list of services offered. This not only helps users better understand what you offer, but Booking.com also rewards properties with complete profiles with better positioning.
Competitive Pricing: The price of your property should be in line with those of your competitors. A price that's too high or too low could lead to a penalty in positioning.
Increase the Commission Percentage on Sales: Increasing the commission percentage you recognize to Booking.com can help improve your visibility on the search engine.
No Restrictions on Bookings: The fewer restrictions you have on bookings, the greater your visibility will be. For example, offering the possibility of free cancellation up to a certain date can give more security to the customer and lead them to book at your property.
Always Be Visible: Making your property always available, even during high season, can improve your visibility. Booking.com rewards properties that do not put limits on bookable dates.
Use Loyalty Programs: Programs like Genius can help you rank higher than your competitors, increasing your bookings.
Remember, each property is unique and what works for one may not work for another. Experiment with different strategies and find the one that works best for you.