Hotel consulting | SEQUOYA.IO

Helping Hotels Break Free from Booking.com

OTAs charge 15%–30% commission on every booking.
Direct bookings allow direct contact with the guest: personalized marketing, upselling, and loyalty.
Hotels regain control over pricing, promotions, and brand identity.
Collecting first-party data enables smarter business decisions.

Disintermediation doesn’t mean deleting OTAs — it means using them strategically while ensuring that guests prefer to book direct whenever possible.

A fast, mobile-first website with clear calls to action.

An integrated booking engine synced with PMS, designed for high conversion.

Multiple rate plans and packages directly bookable.

Offer a small but tangible benefit for booking direct (discounts, perks, free breakfast, upgrades).

Maintain balanced rate disparity: enough to encourage direct, but not so large that it undermines OTA visibility.

Constantly monitor parity between OTA rates and your website.

Create a membership club or loyalty program with exclusive perks for direct bookers.

Encourage repeat bookings with discounts or credits for future stays.

Structured guest communication before, during, and after the stay (reminders, offers, reviews, promo codes).

Automated upselling (room upgrades, spa, F&B packages).

Provide benefits with high perceived value but low operational cost: late check-out, welcome drinks, upgrades.

Bundle local experiences (tastings, excursions, wellness) available only when booking direct.

Partner with local restaurants, attractions, and guides to create packages exclusive for direct guests.

Use referral programs to incentivize past guests to bring new ones.

Run retargeting campaigns (Google, Meta) for visitors who checked rates but didn’t book.

Personalize ads and offers based on user behavior (dates searched, services viewed).

Centralize guest data (PMS, CRM) to personalize offers and communications.

Use AI-driven tools to anticipate guest preferen