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Hotel Gurus

WE’VE WON SOME AWESOME PARTENERS.

Booking

Expedia

Airbnb

G.Hotels

HELPING HOTES BREAK FREE FROM BOOKING.COM

In the hospitality industry, disintermediation means reducing reliance on OTAs (Online Travel Agencies such as Booking.com, Expedia, etc.) by increasing direct bookings through the hotel’s own channels (website, email, phone, loyalty programs).
The goal is to keep more profit, own the guest relationship, collect valuable data, and build long-term loyalty.

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Why it matters

  • OTAs charge 15%–30% commission on every booking.

  • Direct bookings allow direct contact with the guest: personalized marketing, upselling, and loyalty.

  • Hotels regain control over pricing, promotions, and brand identity.

  • Collecting first-party data enables smarter business decisions.

Disintermediation doesn’t mean deleting OTAs — it means using them strategically while ensuring that guests prefer to book direct whenever possible.

Data

Analist

LOKAS GROVE

Lokas, a Data Analyst at Sequoya.io, brings his expert analytical skills to make sense of complex data, providing valuable insights to guide strategic decision-making. His ability to interpret and present data in a clear and accessible manner is instrumental in shaping business strategies. Lokas' contributions to Sequoya.io help clients understand their market position, customer behavior, and potential growth opportunities, effectively turning data into a powerful tool for business success.

CTO

GIOVANNI MARCHI

Giovanni Marchi, a digital travel veteran with 20 years of experience, has a successful track record of founding and scaling start-ups. He launched Italy's largest OTA for villa rentals and a high-performing hotel software company. Leveraging his deep digital acumen and entrepreneurial insights at Sequoya.io, Giovanni continues to drive innovation in the hospitality industry.

Front-end
Developer

KYLE BRODY

Kyle, a Front End Developer at Sequoya.io, possesses a blend of creativity and technical prowess, gained from his extensive experience in the field. His proficiency in coding, combined with an eye for aesthetic and user-friendly design, ensures that every digital solution he works on is not only functional but also engaging. His contributions to Sequoya.io are instrumental in providing clients with responsive and intuitive web interfaces, enhancing their digital presence and user experience.

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